Amer Rugs - Brand Story
A brand name that is proud of its homeland’s heritage, Amer Rugs was founded by Mahesh Choudhary in 1986. With a vision of creating a brand powered by India’s finest weaving artisans, Mahesh set out to establish Saraswati Global Ltd., Amer Rug’s parent company. Starting from humble beginnings, the company started out with only ten looms. Almost four decades later, the founder has finally seen his dream come true. Today, Saraswati Global Ltd. is one of the leading rug businesses in India. Amer Rugs, managed by Mahesh’ daughter, Monica Gupta, continues the legacy that Choudhary built, but now on American soil in Atlanta, Georgia.
The Amer Rugs Product Line
Behind the beautiful patterns of a handmade Amer area rugs are shearers, machine operators, designers, and weavers, who put their heart and soul into the work that they do. Skilled in the craft, the makers of these stunning Amer area rugs work with materials like bamboo, cotton, hemp, jute, silk, and wool to bring to you a flawless Amer rug for your home. Amer rug types include, flatweave, hand knotted, hand tufted, hand women, and shag, while styles range from transitional, traditional, to modern and solid. Amer area rugs are also organized into collections, with over thirty to browse from. The Piazza collection takes a modern twist with flamboyant colors and newer styles, perfect for monochrome settings or for pairing with contemporary furniture. The Artisan collection represents more traditional styles and designs that are native to India. You can expect to get the most out of these patterns, as they will complement your living space or outdoor setting regardless of your home’s theme. Amer Rugs also has a line of outdoor rugs as well that are weather resistant and bring pop and dazzle to your outdoor space.
The Amer Rugs Aesthetic
From the Amer family to yours, every Amer rug has a story behind it. Amer area rugs are strong and compact, ready to be in the center of activity in your home and well-suited for rigorous daily use. With new and exciting patterns, these Amer rugs are made to accentuate the furniture and decor in your home, as well as your personality and character. They are made to endure anything that comes their way, from dust to spills.
Amer Rugs in Your Home
Saraswati Global Ltd. and Amer Rugs consider each carefully crafted rug to be a blessing. With your purchase, you will be given the ability to hand down an heirloom that is rich in history and real life stories straight from the Indian terrain. Take a little piece of India with you today. Discover how Indian culture and style impacts your living space with an Amer rug.
