Duralee Furniture Brand Story
From dining to living room selections, Duralee furniture is a modern brand with traditional sensibilities. A leader in innovation and versatility, the company places a strong emphasis on everyday practicality and outstanding value, without compromising on the quality of their materials used or their production methods. The Duralee furniture brand is based out of Morganton, North Carolina, where it owns and operates its own furniture production factory that is nearly two hundred thousand square feet in size. The brand proudly produces their own fabrics and frames domestically in the U.S. and all of their pieces bare the tag Made in the USA. Speaking to their industry-leading innovation, Duralee furniture uses techniques like kiln drying wood for their frames, hand-knotting upholstery, and placing a strong emphasis on the smallest of details. Looking to the future, the brand plans to continue its quest to adapt to new innovations and technological advancements within the industry, while remaining committed to its tried and true production methods.
The Duralee Product Line
Duralee has made a name for itself by offering versatile and innovative furniture pieces, at an amazing value. The brand attempts to keep every type of consumer in mind as they concept and design their range of collections, and so it’s no surprise that with Duralee, there are the perfect pieces for every home. For the living room, choose from traditional sofas, sleeper sofas, and sectionals, designed for how you like to live. The brand also has a selection of lounge chairs to complete the look of any living room, plus recliners for people who like to kick back and completely relax in their den or lounging space. Chaises, settees, ottomans, and benches are the finishing touches to the living furniture inventory. You’ll also find cocktail tables, end tables, and console tables. For a stylish and functional dining room, select from dining chairs, dining tables, bar stools, and counter stools. No home would be complete without a statement-making bed or headboard to serve as the focal point of the bedroom, and the brand has plenty of style and color options.
The Duralee Furniture Aesthetic
The Duralee furniture inventory is as beautiful as it is practical, for every style of daily living. What sets the furniture inventory apart, is the meticulous hand-crafting and production process that goes into creating every piece of furniture from the brand. Products from the leading company are created in the U.S. with the utmost care for quality and attention to details. Furniture frames are crafted through a thorough kiln process that dries the wood and produces beautiful results. Many upholstery pieces from the brand are hand-knotted for a truly artisan appearance. While Duralee furniture leans modern in its production, the brand weaves traditional motifs and classic elements through its collections for a final look that is transitional. With such a stately and sophisticated look, it’s no wonder that Duralee furniture pieces have appeared in the likes of Elle Decor, Architectural Digest, Better Homes and Gardens, and other leading editorial publications.