The success of cast-aluminum products in the industry of casual furnishings today can be attributed to the value, design and quality allocated to the market by Cast Classics in the 1990s. Before the advent of the company’s luxury outdoor living furniture, price points of cast aluminum furniture didn’t exist. From day one, the company changed that, and for the first time, consumers were provided quality cast aluminum furniture at affordable prices. Since then, the cast aluminum category skyrocketed and is still going strong twenty years later. Out of a small warehouse in Southern California, David, Daphna and Al Arad founded Classics, Inc. The youngest of the owners, Al, spent months on end on a drive around the nation with samples in the back of his vehicle to search for placement wherever necessary. Arad’s efforts quickly started to bear fruit and the coveted his company’s Authorized Dealerships presently are restricted carefully to design professionals and an exclusive group of the finest retailers across the globe.
To celebrate its 20th anniversary, the company recently offered exclusive pricing on Monte Cristo dining to promote the collection insistently via press releases in print and social media. Often imitated but never duplicated, the definitive clarification of transitional design became the quintessence of success from the moment it was launched and hasn’t lost a step since. The assortment continues to be an essential design across the globe, as well as a staple on the floors of our nation’s most lucrative resorts, restaurants and retailers. The company has achieved so much success that production has sold out annually since its advent. Months in advance, dealers reserve production spaces to secure a place in production success and flow of goods. Originally, the factory was about 5,000 square feet and employed no more than 50 people. Today, the production facility is about the size of 33 football fields, to total approximately one million square feet; it employs about 1,000 individuals and possesses start-of-the-art equipment operated by proficient craftsmen, who know how to turn a product that is unmatched in value and quality at any price level to enhance your home décor.
The success of cast-aluminum products in the industry of casual furnishings today can be attributed to the value, design and quality allocated to the market by Cast Classics in the 1990s. Before the advent of the company’s luxury outdoor living furniture, price points of cast aluminum furniture didn’t exist. From day one, the company changed that, and for the first time, consumers were provided quality cast aluminum furniture at affordable prices. Since then, the cast aluminum category skyrocketed and is still going strong twenty years later. Out of a small warehouse in Southern California, David, Daphna and Al Arad founded Classics, Inc. The youngest of the owners, Al, spent months on end on a drive around the nation with samples in the back of his vehicle to search for placement wherever necessary. Arad’s efforts quickly started to bear fruit and the coveted his company’s Authorized Dealerships presently are restricted carefully to design professionals and an exclusive group of the finest retailers across the globe.
To celebrate its 20th anniversary, the company recently offered exclusive pricing on Monte Cristo dining to promote the collection insistently via press releases in print and social media. Often imitated but never duplicated, the definitive clarification of transitional design became the quintessence of success from the moment it was launched and hasn’t lost a step since. The assortment continues to be an essential design across the globe, as well as a staple on the floors of our nation’s most lucrative resorts, restaurants and retailers. The company has achieved so much success that production has sold out annually since its advent. Months in advance, dealers reserve production spaces to secure a place in production success and flow of goods. Originally, the factory was about 5,000 square feet and employed no more than 50 people. Today, the production facility is about the size of 33 football fields, to total approximately one million square feet; it employs about 1,000 individuals and possesses start-of-the-art equipment operated by proficient craftsmen, who know how to turn a product that is unmatched in value and quality at any price level to enhance your home décor.
